Privacy Policy

Last updated: 12/16/2025

This Privacy Policy explains how Marx Media AB (“we,” “our,” “us”), a company registered in Sweden, collects, uses, stores, and protects your personal information when you use our app AVANZEE and related services. We are committed to safeguarding your privacy in compliance with the General Data Protection Regulation (GDPR), applicable Swedish law, and other relevant privacy laws worldwide (including the California Consumer Privacy Act – CCPA).

1. Who We Are

Company Name: Marx Media AB

Registered Office: Tuna 306, 741 92 Knivsta, Sweden

Company Registration Number: 556942-0796

Contact Email (general): mailbox@avanzee.com

Responsible Person: Thomas Marx

Privacy Contact Email: mailbox@avanzee.com

2. Information We Collect

We collect only the data necessary to provide and improve our services:

  • Account Information: Name, email, login credentials.
  • Usage Data: Interactions with the app, device and browser type, language settings, IP address.
  • Content Data: Goals, plans, notes, or other content you voluntarily add.
  • Transactional Data: Payment details (processed securely via third-party payment providers, not stored by us).
  • Optional Data: If you enable integrations (e.g., calendar or health data), you explicitly consent to such processing.

We do not sell your personal data to third parties.

3. How We Use Your Data

We process personal data for the following purposes:

  • To provide and personalize the AVANZEE service.
  • To ensure security, fraud prevention, and legal compliance.
  • To improve features and user experience.
  • To send service-related notifications (you may opt out of marketing messages).
  • To comply with legal obligations (tax, accounting, consumer protection).

4. Legal Basis for Processing (GDPR)

We process your data on the following bases:

  • Contractual necessity: To deliver the services you request.
  • Consent: For optional features (e.g., newsletters, integrations).
  • Legal obligation: For accounting, compliance, or law enforcement.
  • Legitimate interest: To improve, secure, and market our services (balanced with your rights).

5. Data Retention

We retain your personal data only as long as necessary for the purpose collected.:

  • Account data is deleted within 30 days after account closure, unless we must retain it to comply with law.
  • Backups may exist for security but are automatically purged within 6 months.

6. Sharing of Data

We may share your data only with trusted third parties, under strict agreements::

  • Service Providers: Hosting, analytics, payment processors.
  • Legal Authorities: If required by law or court order.
  • Business Transfers: In case of merger, acquisition, or sale of assets.

All transfers outside the EU/EEA comply with GDPR requirements (e.g., EU Standard Contractual Clauses).

7. International Users

Our services are available worldwide. Your information may be transferred and processed outside your country. We ensure adequate safeguards (GDPR-approved mechanisms) for such transfers.

8. Your Rights (GDPR & CCPA)

Depending on where you live, you have the following rights::

  • Access to your personal data.
  • Rectification of inaccurate or incomplete data.
  • Erasure (“Right to be Forgotten”).
  • Restriction of processing.
  • Data portability.
  • Withdrawal of consent at any time.
  • Right to object to processing for marketing.
  • Right to lodge a complaint with a data protection authority (in Sweden: Integritetsskyddsmyndigheten – IMY).

For California residents (CCPA): you have the right to request disclosure, deletion, and to opt-out of the sale of personal information (we do not sell data).

9. Security

We apply appropriate technical and organizational measures to protect your data, including encryption, secure storage, and restricted access. However, no system is 100% secure, and we cannot guarantee absolute security.

10. Children’s Privacy

Our services are not directed to children under 16 years (or the age required by local law). We do not knowingly collect data from children. If you believe we have, please contact us for immediate deletion.

11. Changes to This Privacy Policy

We may update this policy from time to time. Changes will be posted on this page with a revised “Effective Date.” Material changes may be communicated by email or in-app notification.

12. Contact Us

For questions about this Privacy Policy or your data rights, contact us at::

Marx Media AB
Tuna 306
741 92 Knivsta
Sweden

📧 General Inquiries: mailbox@avanzee.com

📧 Privacy Requests: mailbox@avanzee.com

Responsible Person: Thomas Marx